Guinness has taken over Williamsburg, NYC with a bold and artistic triple OOH.
A Triple Threat on the Streets of NYC
In the heart of Williamsburg, Guinness unleashed a visual spectacle that’s hard to ignore — a triple domination outdoor advertising campaign that mixes large-scale billboard branding with immersive street-level art. With two towering pints of the iconic stout and a mural that spans the length of the building, this activation feels more like a celebration than an ad.
By blending traditional billboard formats with creative hand-painted murals, the campaign brings Guinness’s timeless "Lovely Day for a Guinness" message to life in a fresh, modern way. It’s proof that OOH media continues to evolve — and captivate.
Street-Level Storytelling Meets Iconic Branding
Passersby are treated to a mural montage that shows Guinness integrated into everyday life — from a boot with a pint to a pint on a grill. This storytelling approach fosters an emotional connection with the viewer, making the brand feel more personal and ever-present.
The bold visuals reflect a powerful collaboration between Guinness and parent company Diageo, both leaders in building iconic moments through creative OOH marketing.
The Return of ‘Lovely Day for a Guinness’
The familiar phrase that tops the sky-high billboard — “Lovely Day for a Guinness” — is a modern callback to the brand’s heritage. But instead of vintage illustrations, Guinness goes bolder, cleaner, and more photorealistic.
The pint glasses, photographed with elegant lighting and minimal styling, highlight Guinness’s confidence in its product. It’s the visual equivalent of saying: no frills needed.
Williamsburg: The Perfect Backdrop for Disruption
Williamsburg, NYC, is known for its artsy, rebellious spirit. It’s where creativity and commerce collide, making it a fitting spot for a campaign that aims to spark conversation. The placement in such a cultural hotspot ensures maximum foot traffic and visibility.
With street-level murals aligning seamlessly with the billboard above, it feels like the brand took over not just the wall — but the entire block. A move only possible with clever OOH media planning.
Guinness and Diageo: Masters of Experiential OOH
This installation is yet another example of how Diageo, one of the world’s leading beverage companies, continues to champion bold, disruptive advertising. The triple activation speaks volumes about their commitment to investing in experiences, not just impressions.
In a world oversaturated with digital ads, this tactile and massive execution reminds us that sometimes, the biggest impact is found on the streets.
Creative Outdoor Domination
At BM Outdoor, we celebrate executions that push boundaries — and this one by Guinness is a perfect example of how to do it right. From color to composition, this triple domination is more than just an ad — it’s a statement.
As OOH marketing continues to evolve, brands that embrace scale, creativity, and locality — like Guinness — are winning hearts and eyeballs.
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